AVIERA
Sustainability
We are a small studio and we would rather state plainly what we do than claim more than we can evidence.
Small Runs
Pieces are produced in limited quantities against expected demand rather than in volume. It means styles sell out, but it also means we are not destroying or discounting unsold stock at the end of a season.
Materials
We favour natural fibres, full-grain leather and solid metal hardware because they wear in rather than out and can be repaired. Where we use blends, it is for durability, not to reduce cost.
Manufacturing Partners
We work with a short list of specialist manufacturers and revisit them season after season rather than moving production to chase price. Country of origin varies by piece and is stated on the care label.
Packaging
Orders ship in recyclable card and paper. Dust bags are cotton and intended to be reused for storage. We do not include printed catalogues or plastic inserts.
Repair Before Replace
We will repair or alter a piece wherever it is possible to do so. Send photographs to info@shopbutacup.com and we will advise. Keeping a garment in use is the single most effective thing either of us can do.
What We Are Not Claiming
We are not carbon neutral, certified organic, or fully traceable to fibre level, and we will not say otherwise. As specific certifications are in place, we will list them here with the piece they apply to.